Crucial ‘Do not' things in SEO

SEO or Search Engine Optimization is one common thing that is connected with every online business. The supremacy & efficiency of SEO has taken the world of online business to great heights. In promoting the business, websites, & webpages, search engine optimization has played an important role, which is not hidden from the professionals connected with this genre. However, there are certain things related to SEO that can completely alter the affect and should be said a big NO! Here are those things that one has to be aware of and stay away while making strategies to promote the online business.

• In the online world, nothing can remain hidden, so adopting false strategies for the same might lead to downstairs.

SEO companies India are recognized for offering ultimate solutions, but there are certain fraud companies that promise success to their clients, for which they adopt false practices. Certain false practices like using hidden keywords (white text on white background & black on black), use of background images for hidden texts, and many such are been practiced by the fraud companies. One also has to be aware of the practices that are adopted to create links with over smartness. Several professionals adopt the methods to build links by using hyphen, period, comma, and such characters.

• Importance of keywords in the online business is not at all hidden from any one. But, harm of over stuffing of keywords is what many are unaware of:

Those who believe in stuffing keywords for the promotion of the web pages are living in a world of illusion. There are companies, which adopt practice of keyword stuffing in void. For this, the web professionals use Meta Tags and Title Tags that actually do no good to the company’s business but can harm the goodwill of the brand.

• Failing to understand the do’s and don’ts of link network schemes and lead to utter disasters. Know them to be precautious against them.

Gone are those days when links used to work for the promotion or brand building. There are several types of links, which have no value in today’s competitive world. Some of those outdated link network schemes includes Link Farms, Reciprocal Linking, Link Wheel, Link Schemes, Link Exchange, and Three Way, Two-way, or Four-way Linking.

• Selecting the pages for publishing, indexing, or promotion is a crucial task. If not done properly, then that may pave path towards fiasco.

Promotion of webpages is necessary, but promoting all the pages that count some two thousand would be called a sheer wastage of resources. While working for the web promotion, one has to ensure that quantity is not quality and thus, maintaining a difference is important. Also, one another thing that is becoming extremely popular is creation of the page for every target keyword. There is no need for creating a different page for every target keyword as that would do no good for the business, and this has been tested as well.

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